The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

Pentru idei, recomandări sau noutăți, scrie-ne la office@institute.ro.

 
 

LANA

Who's who / 07 Mai 2015 / RDW team
  • LANA2017 // Happy Nation
  • LANA2017 // Happy Nation
  • LANA2017 // Happy Nation
  • LANA2017 // Happy Nation
  • LANA2016 // SPORTY SAPANTA
  • LANA2016 // SPORTY SAPANTA
  • LANA2015 // FRESH FROM THE RECYCLE BIN
  • LANA2015 // FRESH FROM THE RECYCLE BIN
  • LANA2015 // FRESH FROM THE RECYCLE BIN
  • LANA2015 // FRESH FROM THE RECYCLE BIN
  • LANA2015 // FRESH FROM THE RECYCLE BIN
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HISTORY
Lana is a Bucharest born designer based in London.
You can consider her an artist manifesting her beliefs through fashion- you would find Lana's clothing in an art gallery or in a museum, rather than in a shop (London Fashion Week 2014/International Fashion Showcase, Milan Dresign Week/Salone del Mobile, Holon Design Museum , Kalmar Art Museum and Malmö Design Centre Sweden, etc.);
Lana is the first Romanian designer who officially collaborate with Puma (T7 Etno Shake Puma by Lana) and Mary Katrantzou.

SPECIFIC
Her original style comes from the fact that she designs all her visuals and patterns, transforming pure white fabrics into strong unique conceptual pieces through the means of digital printing.

ROMANIAN DESIGN WEEP APPEARANCE

2017 // Happy Nation 
The new collection deals with the national past and Lana's memories using nostalgia and humour: from the ritualistic masks from the pre-Romanian traditions turned into the digital masks of today- emojis, to the remix of the domestic kitsch of the 80s, from the iconic coat of arms of Ceau?escu's Romanian Socialist Republic mixed with the laughing with tears emoji, treating that political period as the absurd joke that was, to the traditional carpet from a Romanian peasant’s house turned into the comfy climax of a chic overall. 

2016 // Sporty Sapanta
Lana’s new collection, Sporty Sapanta, comes with statement items along with a streetwear approach of the Maramures beauty. The Sport Couture collection contains shorts, dresses, long jackets and backpacks, all of them coming in different colors and patterns, with distinctive elements represented by colorful bands and elastics that are specific to the 90s. Sport Couture means to hurry with style wherever your job, love or your lust for fun takes you. Sporty Sapanta is not sportswear, but clothing items for those who appreciate the “rush chic” style of the greatest cities.

2015 // Fresh from the Recycle Bin
Have you sent your feelings to the Trash ? Have you recycled them ?
People nowadays don’t go to Hell anymore, they go to the Recycle Bin.
Freshly recovered from the Bin, this is my deleted collection! Like many others that did not win a contest or did not have the money to be produced and they had to remain in the Virtual Paradise forever and ever playing with the birds and animals from all the pictures sent to Trash by people around the World.
Digitally printed sweatshirts, pants, shirts and skirts emerged and every time I’ve got the chance, a new item will come out of the virtuality.
This is a half virtual- half real collection, like the world we’re living in, you never know what is made in 3D, CAD, or made in reality, the cure for ugliness is Photoshop, desktop icons become fashion icons.