Andreea Bădală is the founder and designer of MURMUR, a brand launched in 2011 that redefines femininity by translating lingerie-inspired forms into prêt-à-porter.
Celebrities such as Madonna, Beyoncé, and Lady Gaga have worn pieces created by the brand.
Andreea Bădală studied Arts in Bucharest and Pattern Technology at the London College of Fashion, and has worked for fashion houses such as Alexander McQueen and Richard Nicoll.
MURMUR has a constant presence in international fashion publications, with its projects featured over time in global editorial platforms and magazines such as Vogue UK, Vogue Portugal, Vogue India, Vogue Netherlands, Elle Canada, InStyle, L’Officiel, along with other specialized industry publications.
Also, MURMUR pieces have been worn, from 2012 to the present, by personalities such as Lady Gaga, Madonna, Miley Cyrus, Katy Perry, Beyoncé, Paris Hilton, Kelly Rowland, Kylie Jenner, and other notable names.
The participations of MURMUR in international events include Shanghai Fashion Week (2018) and Budapest Fashion Week (2019), as well as an annual presence from 2011 to 2026 at trade fairs and tradeshows in Paris, Milan, and New York during fashion weeks, including Coterie New York, Evolution New York, and Première Classe Paris.
In 2023, Andreea Bădală was a member of the jury at The Best of Intima Awards 2023, held in New York.
MURMUR Zest long dress
The Zest long satin dress features retro-inspired structured cups. The design is decorated with Chantilly lace, corset-inspired lacing, and an organza train. The metal details are made in Italy from 24k gold-plated Zamak, and are hypoallergenic.
The piece was worn by international singer Kelly Rowland in a special editorial photographed by renowned photographer Sasha Samsonova.
MURMUR Sculpt Corset
The Sculpt Corset redefines contemporary elegance: it is handcrafted from premium stretch satin, featuring sculpted cups inspired by vintage lingerie and gold-tone metal details made in Italy from 24k gold-plated Zamak.
The Sculpt model by MURMUR has been chosen by international celebrities for numerous public appearances, including Miley Cyrus, Paris Hilton, and Pamela Anderson.
MURMUR Sculpt Body
The Sculpt Body is handcrafted from premium stretch satin and features structured cups inspired by 1950s lingerie, along with gold-tone metal details made in Italy from 24k gold-plated Zamak.
The Sculpt model is one of the most iconic pieces in the portfolio of MURMUR, having been worn by international celebrities such as Lady Gaga, Beyoncé, Kylie Jenner, and Kourtney Kardashian
"I am the first generation in my line of women who, unlike my mother and grandmother, has the freedom to choose completely. And inevitably, when you are able to choose, you can make mistakes. Perhaps that is what freedom is. What they lived in silence, I have transformed into creation. MURMUR is their continuation—a continuation made of choice. A process about becoming. The MURMUR woman builds her identity through small fragments of confidence, but also fears, trials, successes, and failures. All of them represent her equally."
The collaboration with Madonna is a landmark moment for me and for the brand. Madonna has inspired me since childhood — she has been a reference point for femininity, style, and courage. She launched her career in ’83, the year I was born. "I grew up with her music and her videos, which I used to watch on VHS tapes. And in the ’90s, she was wearing Jean Paul Gaultier. Both of them influenced my creative journey. And then, for her to choose something I created — something inspired by her — it feels like inception. Something that seemed impossible in childhood and adolescence."