The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

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ALEXANDRA UNGURELU

Who's who / 30 Apr 2015 / RDW team
  • ALEXANDRA UNGURELU
  • ALEXANDRA UNGURELU
  • ALEXANDRA UNGURELU
  • ALEXANDRA UNGURELU
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HISTORY
Alexandra Ungurelu – designer of Expression Jewelry brand, has transformed her passion and need to work with shapes and colors in the only way to exist. Her jewelry has become the outcome of a prolonged experiment and it continues to be a challenge that she accepts and concludes in precious metal.
 
SPECIFIC
The attention for detail is one of the first characteristic of her works, followed by the transposition of the everyday influences, be it the city architecture or the textures found in nature, the resulting geometry is important and clear in her jewelry. The creative process transmits emotion as well as a message, every piece created by her is one meant to represent more the joining of metal and precious stones, it is a symbol, made to travel both time and space. Jewelry is her way of expressing herself.  Most of the times expressing femininity, other times more geometric, Expression jewelry provokes a dialogue, it incites and it transmits an emotion. 
 
ROMANIAN DESIGN WEEK APPEARANCE

2015 // The „Urban Warriors” Collection
The “Urban Warriors” Collection has its inspiration in the exteriorization of dormant thoughts and the protection of existing values, through the forming and deforming of the precious metal. The pieces of jewelry were created to express the possibility of a transfer of emotions and experiences into metal, a reinterpretation and replacement of the verbalization of interior condition.
The pieces that are part of this collection are made entirely from recycled precious metal, Silver 925. The “Urban Warriors” Collection is represented by three key pieces, pieces which bound three characteristics of the human body: hearing – earrings, felling – brooch and action – cuff.