The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

Pentru idei, recomandări sau noutăți, scrie-ne la office@institute.ro.

 
 

BIANCA DUMITRAȘCU

Who's who / 17 Mai 2016 / RDW team
  • BIANCA DUMITRAȘCU2016 // Mix Type Love
  • BIANCA DUMITRAȘCU2016 // Mix Type Love
  • BIANCA DUMITRAȘCU2016 // Mix Type Love
  • BIANCA DUMITRAȘCU2016 // Type is sexy
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HISTORY
Bianca is an art director and graphic designer. With a passion for visual arts, she joggled between art direction and design jobs for 7 years, in agencies like BrandTailors, Ogilvy, TBWA and Leo Burnett. But she was most attracted towards letters. Their expressivity and complexity made her concentrate more on lettering and calligraphy in the past 2 years.

ROMANIAN DESIGN WEEK APPEARANCES

2016 // Type is sexy
After being drawn into the typography project along designers and illustrators from all over the world, Bianca accepted the challenge of treating the alphabet in way that represents her artistic views. For Bianca, letters are beautiful, expressive and versatile. And their likeness to the female body’s erotism have led to the project’s idea: a visual play on letters and feminine forms. Both mysterious, both communicating nonverbally, but transmitting sensuality, emotions and strong stories enveloped in sex-appeal.

2016 // Mix Type Love
Being a fan of the Urban Dictionary, Bianca had the idea of creating a new word: mixtype=when your notebook becomes a compilation of favorite lyrics, written down to never be forgotten. It was not long before a new typography project was born. That’s how #mixtypelove was created, a set of postcards for Valentine’s Day and Dragobete, to help lovers everywhere. Each postcard illustrates the title or a line from a famous love song. A QR code on the back allows you to listen to it as easy as saying “mixtype love”.