The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

Pentru idei, recomandări sau noutăți, scrie-ne la office@institute.ro.

 
 

V8 INTERACTIVE

Who's who / 18 Ian 2016 / RDW team
  • V8 INTERACTIVE
  • V8 INTERACTIVE
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HISTORY
Founded on the 10th of January 2013, this agency has set out to remind the world that there is no room for compromises when it comes to developing & implementing a creative concept.

SPECIFIC
The agency’s core value is being creatively courageous, this will be the basis for their competitive advantage & differentiation point compared to other agencies. Employees will not shy away from outrageously doable ideas because clients will offer their full support. This desire of reinventing how advertising is seen & done is deeply embed in the work culture which drives the company forward & motivates its people. In order to achieve this, there is a constant search for clients who value quality over quantity. In order to persuade clients into cooperating the agency has two key words, trust & commitment. In a relentless pursuit of pushing boundaries, challenging norms & beating the status quo, V8 aims towards becoming the “to go” agency when thinking about high quality, innovation & flawless executions.
 
BEST WORKS

2015 // NAPOLACT - Intihna.ro
A content platform built in order to develop loyalty for Napolact using user generated & brand content. It spans across 5 categories: Rest, Food, Movement, Nature & DIY. In these categories people can share the experiences which moved them the most in the form of articles. Moreover, there is a “Rest Map” where people can pin & find other people’s pins all over the map of Romania. These pins are favorite leisure spots of the author’s & some are also linked to an above mentioned article.

2015 // BECK`S - German prize expedition
A national consumer promotion which combined the digital & real worlds through a Facebook app. Over the course of 9 weeks, people could follow a barge bringing the grand prize from Germany to Romania, on a website which also broadcasted images & movies in real time. Through an app, users could sail the barge, in a game, through segments, taken from Google Earth, which were taken from the real trip. Real weather conditions from the barge were included to increase or decrease difficulty. 
 
2015 // BECK`S - Beck’Scape Room
A digitally driven, 360 activation campaign for Beck’s Gold. The purpose was to act as a teaser before launching the product itself. Participants had to compete, together with friends, in a Facebook app before being drafted for an offline activation. This activation was an Escape Room, built by Beck’s in a container, in which participants would discover the Beck’s Gold bottle if they completed all the challenges. This container went to Bucharest & 4 other cities before the campaign ended.
 
2014 // VODAFONE - The Wreck in Costinesti
A guerilla campaign with a PR agenda for Vodafone. The result was a graffiti art done in 4 days on the iconic wreck found in a popular tourist area with help from a young graffer. The purpose was to promote initiative in the general populace & show them that being positive is always better. Using only earned media amounting to over 50000 euros & appearing on 24 national publications while increasing tourist activity & keeping the locals happy, this campaign was made local history.
 
2014 // VODAFONE - Indygen Internet cannon
An interactive 360 sampling campaign for a new type of prepay for phones. A real cannon was built & moved for 5 weeks in 5 different cities for passers to use & possibly win one of the prepays for their friends. They had to log-in with their Facebook & control the cannon in real time. To avoid building up a queue, a practice game has been invented identical to the real setup. There was also live streaming available for fans to see what was happening.