Firetarter is a multidisciplinary agency that creates branding programs for visionary clients, rendering them with a powerful tool that creates efficient communications, increased trust and an overall higher business value. Turning branding into a recognised and valued discipline is something they do since 2007. They had the opportunity to educate local leaders about the benefits of branding while also accepting challenges from multinational companies that wanted to penetrate the local market.
Design is the core component of their business strategy. They integrate design as a process or as a strategy, never just as aesthetics. Their proprietary branding program, named WHAT YOU SAY™, along with the recognised Kapferer brand strategy model, addresses both alternatives depending on the specific needs of their clients. This approach ultimately provides the strongest differentiation to a product, service or company. They believe the design-driven businesses that flip their hierarchy of needs and focus on branding will have an accelerated growth in the future. In each creative partnership they bring along a comprehensive set of services, ranging from complex research and branding to brand implementation and brand management. In addition, they offer extensive integrated services, since they can access a multidisciplinary group of collaborators with various competences such as marketing, social sciences, intellectual property, finances, web development, management consulting, photography and so on.