The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

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ACBC - the design alphabet

Articol / 21 Feb 2015 / Ioana Pîrvu
  • ACBC - the design alphabetmacristudio.com
  • ACBC - the design alphabetmacristudio.com
  • ACBC - the design alphabetmacristudio.com
  • ACBC - the design alphabetmacristudio.com
  • ACBC - the design alphabetmacristudio.com
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Adriana Pașcan is the designer behind the brand ACBC. She finished the Architecture University in Bucharest and since 1997 she became one of the creative minds from a famous Romanian advertising agency. Drawing her inspiration from working 18 years as a visual communicator but also from her own children, Adriana launched acbc in 2014 together with Alina Stefanescu. Playing with simple designs, soft colors and fabrics, ACBC is a brand every children would feel good wearing.


Alphabet, the first ACBC collection for children clothes is a demonstration of a perfect mix between quality, simplicity, design and comfort. Alphabet introduces children into the beauty and purity of simple geometrical forms, colors less used in their universe, visual notions of esthetics that escaped norms and clichés. The collection is designed and produced exclusively in Romania, from organic fabrics with Gots certification, delicate and soft at touch. Each item reflects our concern for every day comfort, without leaving aside shape and aesthetics.  The collection consists of a year-round line of timeless quality basics, with designs that transcend trends. ACBC stand for simplicity in a world invaded by “cute” and sugar-infused busy prints for kids and theyhope we would make even grown-ups a bit envious.