The Institute promovează industriile creative din România, urmărind să contribuie la modernizarea României. The Institute inițiază și organizează evenimente de 19 ani și a construit o comunitate ce reunește antreprenori, profesioniști și publicul industriilor creative din România.

Prin tot ceea ce face,  contribuie la construirea unei infrastructuri puternice pentru dezvoltarea antreprenoriatului creativ în țară, crește și diversifică audiența atelierelor, designerilor, micilor afaceri, agențiilor și manufacturilor, promovează antreprenorii și profesioniștii creativi pe plan național și internațional. 

Pentru idei, recomandări sau noutăți, scrie-ne la office@institute.ro.

 
 

Advertising’s Night Shift @Romanian Design Week 2016

Articol / 17 Mai 2016 / RDW team
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
  • Advertising’s Night Shift @Romanian Design Week 2016
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This year, the 7th edition of Advertising’s Night Shift is part of the Romanian Design Week circuit (20th May – 5th June).
The event will take place Thursday, May 26th, starting with 8 PM. The event is part of the Nights of Creative Industries series, by the Institute, which mission is to promote creative industries from Romania. The series will be continued this year with Architecture’s Night Shift (which will take place on June, 2nd).


Mullen Lowe
We are everywhere

Grigore Alexandrescu Street 87-89, Metropolis Bravo

On Smartphones, on laptops, on big screens and small screens. We’re everywhere you look. We’re MullenLowe Profero and we offer our clients’ brands an Unfair Share of Attention.
We inspire and connect in ways others cannot, everywhere in the world. And we do this through uniquely combining skills and specialists in strategy, creativity, technology, UX and interactive design to create digital transformation across all platforms and the entire customer journey.

Media Events
Design is everywhere

Mătăsari Street 21

6 Things to see and do at Media Events: Creative Arts workshops, Adrianaˈs recipes (http://cristisiadriana.ro/retete/), the exhibition "You think you hunt brands and promotions?" signed by the visual artist Cristina Mihaela Rădulescu, demonstration of painting coffee, tea tasting, an exhibition of costumes made by Creative Arts.

Nuevo
Hungry Creatives / Food meets color

Calea Vitan 23 C

The advertising man is like a cook. Not really a chef, but equipped enough to make a delicious meal. When he receives the brief, it's actually like getting a food order from a client. To get the job well done, he follows the strategic recipe and then spices things up with some creativity and color. At the end, the campaign is served on the consumer’s plate.
Here, at Nuevo, we admit that we are Hungry Creatives. Not only do we love cooking up campaigns, but we also like to devour a savory design or a delicious print once in a while.

Pastel
Pastel’s anniversary at Agencies’ Night

Constantin Marinescu Street 33B

At the 10 years anniversary, we’re presenting the 10 sides of design.
We’re waiting for you to celebrate together and to discover the 10 sides of design, as we experience it in our agency. You will live experiences related to volume and proportions, you will play with lines, you will interact with fonts and you will be amazed by contrasts.
The 10 years anniversary pastel party is the place where design beats on the rhythm of colors and dances on the sound of shapes. And, all night long, pastel is the place where 10 years of experiences turn into 10 ways you’re going to experiment design.

SCG - Smart Corporation Group
Rewind to the 90’s

Semicercului Street 4

The Romanian 90’s. Design and advertising in the years right after the Revolution. Were there baby steps or giant steps being made? What did design mean back then, how did the ads look like in a newly opened market? What do the juniors of today’s creative industry think about the way things were? We will try to answer these questions with the help of decade-specific activities at a "back in time" party: cassette player music, journals to fill in, soda drinks, old school snacks etc. We will be putting the visitors face to face with ‘90s design in order to stir nostalgia amongst the older ones and curiosity amongst the youngest.

Minio Studio
Minio Technology

Alizeului Street 3

The evening will take the guests into the future, to discover many new and spectacular technologies. They will find here a 3D printer as well as an invisible printer, a 3D Gif, but also a 3D portrait, amazing holograms, but also transparent video. Guests can select for themselves a different skin, as part of the Character Animation Studio.

Erka Synergy Communication
Say DADA

Nordului Street, no. 94 F

An agency in full spirit of DADA- this is what the guests will find. The walls from the interior garden will be decorated and will be transformed into a piece of art and the agency will organise an exhibition with designish objects.
Business Results by Smart Ideas
Make your own design
Capitan Gheorghe Bulugea Street 6
An agency in full spirit of DADA- this is what the guests will find. The walls from the interior garden will be decorated and will be transformed into a piece of art and the agency will organise an exhibition with designish objects.
Let's have some color to the Night Agencies this year! Business Results is encouraging every talented visitor that will attend the Night Agencies to bring the best creative ideas for our concept "Make your Own Design".
Any designing type is allowed: T-shirt painting and drawing, accessories design, wall painting, gourmet and cocktail design, etc. Come to express your creative ideas through color and lots of fun. Our walls are ready to be painted at the Night Agencies, not by professionals, but by any playful visitor.
Join us!

Business Results by Smart Ideas
Make your own design

Capitan Gheorghe Bulugea Street 6

Let's have some color to the Night Agencies this year! Business Results is encouraging every talented visitor that will attend the Night Agencies to bring the best creative ideas for our concept "Make your Own Design".
Any designing type is allowed: T-shirt painting and drawing, accessories design, wall painting, gourmet and cocktail design, etc. Come to express your creative ideas through color and lots of fun. Our walls are ready to be painted at the Night Agencies, not by professionals, but by any playful visitor.
Join us!

FCB Bucharest
Blank

Barbu Văcărescu Street 137A

FCB Bucharest organizes the party with the theme “blank”. They offer empty cement walls from their offices and they will invite their guests to colour them. Stencils and sprays will be offered.

thegroup
Structure of balance
Praga Street 3

thegroup will create a series of limited edition layouts that defy the laws of physics and have their center of gravity not in the center, but near the edge, where nobody would expect it to be. Guests will test its balance using the top of their index finger.
To make things even more fun, the hosts will ask the guests to show their own vision of balance. Several set-ups will have to be completed with different shaped pieces. Everyone can put a part wherever as long as it keeps its balance. The result? Lots of unique, perfectly balanced set-ups, that remain on thegroup rooftop.
thegroup will create a series of limited edition layouts that defy the laws of physics and have their center of gravity not in the center, but near the edge, where nobody would expect it to be. Guests will test its balance using the top of their index finger.
To make things even more fun, the hosts will ask the guests to show their own vision of balance. Several set-ups will have to be completed with different shaped pieces. Everyone can put a part wherever as long as it keeps its balance. The result? Lots of unique, perfectly balanced set-ups, that remain on thegroup rooftop.
 

Here you can access the map with all the agencies that are part of the Advertising’s Night Shift 2016

The partners of Nights of Creative Industries are UniCredit Bank, Absolut și Grolsch.

Nights of Creative Industries is supported by ADC România.